More on SEO Myths

 

Search Engine optimization is all about the HTML
Verdict: Lie
The fundamental rules of Search Engine Optimization are:

The process of optimization should begin, where possible, at the same time as when the site is being built. This saves hours of optimization at later stages of development.
Optimization consists of many, many factors such as page size and downloading time, picture size and downloading time, keyword relevancy and page content, to name but a few. Getting these right at the first stage of web development saves crucial time and money in the long run.


HTML, of course, is a factor but is slowly seeming to lose it's importance in being relevant to optimum website deliverance. Software development is one of the contributing factors to this change and many of the SEOs interviewed hardly knew any HTML coding besides where to place the title, keywords and description codes. Most rely on their chosen software titles to "fill in the gaps" in their knowledge of HTML coding.
Sizing up the competition - an often-overlooked important part of search engine optimization. Questions should be asked along the following lines:


How do Site X's pages compare to Site Y's?
How many keywords does each site actually contain - this should then be used to compare the ranking positions of each site and decisions can be extracted from the results obtained.
Compare descriptions and rankings.
Conclusion: A fair number of SEOs admit to the fact that they only had a basic knowledge of HTML coding. It does have it's advantages but it is not as important as it once was.

Links are everything
Verdict: Half-lie - half-truth.
"Links are important but it is important to have the right kind of links."

Consider Google's major Algorithm update in November & December 2009 - they decided to place an emphasis on quality links. Read this article
The idea behind this was to check any given site's incoming and outgoing links. BUT - they had to be "quality" links! What do they consider to be a quality link?

For example, a website is owned by a wine manufacturer and they offer a selection of their products for sale on-line. They dedicate a couple of pages on their site to explain the process of wine-making, etcetera. Their web pages are "optimized" with the correct and relevant keywords and all seems fine - except that their pages do not contain any outbound links and only one inbound link from the owners brother's website - a site selling used cars.

Affordable SEO service

According to the SEOs interviewed, technically speaking, a site such as this in the above example will not perform well on the major search engines, despite there being nothing apparently "wrong" with the website. They all basically said the same thing - the site needs to find "quality" link partners. In the above example, the site requires inbound links from say, directories that include wine manufacturers on their pages and perhaps even other wine manufacturers themselves. The same would apply to the site's outbound links.

The idea behind their thinking: One word: VISIBILITY. The more "quality" links a site has, the more "visible" it becomes. To use the above example, by becoming link partners with other wine manufacturers, the site begins to use the age-old theory of "strength in numbers" and is presented to the search engines as being a solid site with relevant links. In theory, up and up goes the page rank!

PS: The buzz in SEO circles points a finger firmly at the other search engines such as Yahoo and MSN following Google's lead to rewarding good linking with good result positions.

An article related to the topic of links and a recent study - click here

Conclusion: Having quality links to a site is one of the most recent developments, yet it looks set to become the latest trend in achieving good ranking positions on search engines.


Knowledge-base home

Search Engine Optimization - The myths and the Lies
After having interviewed several SEOs (Search Engine Optimizers), one thing seems certain - the industry is riddled with myths and un-truths. Many SEOs worryingly agree that what seems to be considered normal search engine optimization practice will, in fact, in the long run, have a drastic effect on the users of such optimizing methods. Here are a few of the points that kept popping up:

Top of the range software is required to achieve any result
Verdict: Half-lie - half-truth.
While software - of any price range - will most certainly help with the search engine submission process by speeding it up, very little "real help" exists when it comes to search engine optimization. 9 out of 10 interviewed SEOs agree that the software companies are exploiting one of the greatest weaknesses of the frail human mind - our gullibility! The reason behind the SEOs thinking rests in one unanswered question: Can the software companies really keep up with the rate of change currently taking place on the top search engines? So far the answer does not seem to shed any good light on the side of the software companies.

To expand on this point, one needs to examine the search engine optimization software and look at what it really offers. It is generally thought that most, if not all, software seems to offer unclear advice on what the best course of action to take is. Some still seem to be pushing the "doorway page" route as the best way of getting onto search engines. They even contain "doorway page generators" within their software to help speed up the process of creating these search engine Algorithm-defying pages.

In the words of one software manufacturer: "A doorway page is a web page specifically designed to get high ranking in the Search Engines for a specific keyword or keyword phrase. It is a powerful, content rich page packed with your keywords."

What the software companies are failing to notice - and indeed failing to notify the buyers of their software - is that with each Algorithm update, the search engines are becoming increasingly "Anti-Spam" in their methods of accepting sites for their indices, and "doorway pages" now qualify as Spam with the majors, including Google, Yahoo and MSN. In brief, the search engines - in their quest to provide the user with relevant results - are starting to tighten up on what they consider Spam and as a result, are becoming ever more picky as to which sites are listed in the relevant results for each keyword.

One final point to consider:

Google conducts two major Algorithm updates.
Yahoo acquires Overture and Inktomi and ceases to use Google results.
Yahoo conducts a major Algorithm update.
MSN ceases to use Looksmart technology to provide results on their search engine and switches to Inktomi.
In the space of just four short months, the top three search engines in the world have undergone major changes. At £300 for a copy of optimization software, how many updates would the average SEO need? And perhaps if any readers of this article swear by their submission and optimization software, consider this - MSN announced in the same four-month period that they will be developing their own independent search engine, probably to coincide with the release of their latest operating system, codenamed "Longhorn". This new operating system is due for release at the end of 2004, and so we ask, what then? Another update at £300? Good luck!!

Conclusion: Software companies are behind time on the search engine optimization front.

Search Engine optimization is all about the HTML
Verdict: Lie
The fundamental rules of Search Engine Optimization are:

The process of optimization should begin, where possible, at the same time as when the site is being built. This saves hours of optimization at later stages of development.
Optimization consists of many, many factors such as page size and downloading time, picture size and downloading time, keyword relevancy and page content, to name but a few. Getting these right at the first stage of web development saves crucial time and money in the long run.
HTML, of course, is a factor but is slowly seeming to lose it's importance in being relevant to optimum website deliverance. Software development is one of the contributing factors to this change and many of the SEOs interviewed hardly knew any HTML coding besides where to place the title, keywords and description codes. Most rely on their chosen software titles to "fill in the gaps" in their knowledge of HTML coding.
Sizing up the competition - an often-overlooked important part of search engine optimization. Questions should be asked along the following lines:
How do Site X's pages compare to Site Y's?
How many keywords does each site actually contain - this should then be used to compare the ranking positions of each site and decisions can be extracted from the results obtained.
Compare descriptions and rankings.
Conclusion: A fair number of SEOs admit to the fact that they only had a basic knowledge of HTML coding. It does have it's advantages but it is not as important as it once was.

Links are everything
Verdict: Half-lie - half-truth.
"Links are important but it is important to have the right kind of links."

Consider Google's major Algorithm update in November & December 2003 - they decided to place an emphasis on quality links. Read this article

 

More on SEO Myths
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