B&T

Professional Website Design

 

Promoting Your Company Online
Creating a successful Internet presence involves much more than designing a great web site or having the "perfect" product. Listing your web site with the Search Engines is your first step; however, you must not solely rely on the Search Engines to bring you traffic. Editor's Note: Search Engine Promotion is a profession and as such, it is always recommended that one refers the process to a professional.

You must design a complete promotional strategy and work it every day. If you're launching a new web site, your first step will be to submit your site to the Search Engines and Directories.

Although there are many auto-submission software programs available on the Internet, make sure you manually submit your site to the main Search Engines and Directories:

Google http://www.google.com/addurl.html (Although you can submit your site map to Google, you will receive a higher ranking by allowing their robots to find your pages on their own.)
The Open Directory Project
AltaVista
Lycos
Hotbot

A good way to organize your promotions is to set up a web page, for your personal use, that will contain your complete strategy. This page should be stored on your hard drive and not uploaded to your server. Your page should contain four sections.

1. Daily Promotions
2. Weekly Promotions
3. Monthly Promotions
4. Miscellaneous Promotions

Each of these four sections should contain the appropriate information for each of your promotional resources, such as web site name, user ID, password (if applicable) and hyperlinked web addresses for each web site you plan to use for your promotions. This will enable you to open your web page each day and visit the sites you have listed.

1. Daily Promotions
Discussion Boards

Visit some popular discussion boards and share your expertise. Although you may not advertise on discussion boards, you can include your signature file with your post. Before you begin posting to discussion boards, make sure you lurk a while and see exactly how the board functions.

 

2. Weekly Promotions
E-zine Advertising / Ad Swaps

Your weekly promotions should consist of placing a paid e-zine advertisement and/or arranging ad swaps with fellow publishers. Visit the Directory of E-zines for a complete listing of hundreds of publishers and contact information for advertising. http://www.web-source.net/cgi-bin/t.cgi?l=doe

To organize your ad placements and swaps, place the publication names, publisher names, ad dates and hyperlinked web addresses within your weekly promotions list.

3. Monthly Promotions
Your monthly promotions should include writing an article in the area of your expertise, promotional exchanges with similar web sites, and offline promotions. To organize your monthly promotions, place the names and hyperlinked web addresses for each of your promotional resources within your monthly promotions section.

Writing Articles
Writing articles that may be freely published with your by-lines is one of the best promotional methods online. Your article may be published in hundreds of e-zines, on web sites or even in magazines. For further information on writing articles

Franchise Exchanges
Cross promoting is a powerful technique used by many Internet marketers to increase the exposure of their products, services or publications. You simply decide what type of promotional exchange you would be interested in and contact fellow marketers to discuss an exchange.

The most effective technique used in cross promotions is recommendations. By providing each other with a personal recommendation you can increase your response rates tremendously. Here are some popular cross promoting techniques you can use to boost your business:

Link Exchanges - Exchange links with web sites similar to yours, but not in competition. Many Search Engines are now utilizing a system that tracks and ranks sites according to the number of quality links pointing to a particular web site. By exchanging links with similar web sites, you will not only increase your Search Engine ranking, but you will also increase your web site traffic, look at this site for link building.
E-zine Ad Swaps - Exchange subscription ads with other e-zine publishers. E-zine advertising is one of the best forms of advertising on the Internet. By swapping ads with fellow e-zine publishers, you can run your ad in other publications free of charge.
Subscription Exchanges - Exchange subscription information with fellow e-zine publishers. Provide recommendations within your e-zine's welcome message, thank you page and even on your multiple subscription e-zine form.

E-zine Column - Partner with a similar publication and provide content for each other. This may be a weekly tips column, question and answer column or whatever you'd like.
E-book Exchanges - Partner with fellow Internet marketers and create free e-books to freely distribute. The e-book should mutually benefit and promote both of you, while providing valuable information for your visitors.

Ride A Longs - A ride along is any extra information (advertisements) sent along with a direct mailing. You can use this same technique with any e-zine solo mailings you may run by including an exchange recommendation within your mailing. In addition, you can include recommendations within your thank you letters you send out when you deliver your products.

Up sells - An up sell is used when your customer is in the process of ordering your product. Another product is introduced, for a small additional cost, just as you're closing the sale. This technique is used with many infomercials when the customer calls in their order. The operator will introduce an additional product for a minimal extra charge. You can use this same technique on your order page by trading product recommendations with fellow marketers.
A quality recommendation will pull a much higher response rate than just a link or banner. Cross promote with individuals you truly respect and believe in, as your professional reputation is on the line.

Offline Promotions

Promoting your web site offline is another great way to increase your traffic. Below are several resources to assist you:

Visit iPrint http://www.iprint.com/ for your printing needs. From business print items to promotional items, iPrint has it all.

 

For even more promotional products, PromoCity can add your logo to any one of over 500,000 items. http://www.promocity.com/

4. Miscellaneous Promotions
Your miscellaneous promotions might include paying for traffic, text and banner advertising. Visit the following web addresses for further information:

Once you've implemented your promotional strategy and continuously work it each day, you'll be amazed with the results of your efforts. Consistency will be the key to driving massive traffic to your site.

 

BT Webservice offer wide range of SEO packages sutitable for any website (from local to global keywords). Our SEO packages based on ethical SEO services will improve your rankings and secure your website on existing top positions with Google, Yahoo, Bing, and many more. This is a plan how do we work :

• Market research
• Site analysis
• Competitor analysis
• Strategy
• On-page search engine optimisation
• On-page seo compliance
• Off-page search engine optimisation
• Off-page seo compliance
• Submission to search engines and directories
• Articles submission
• Press releases submission
• Web 2.0 profiles submission
• Social networking submission
• Social bookmarking submission
• Video reviews submission
• RSS submission
• Weekly reports (daily ranking changes, link building reports, competition reports, traffic reports)