SEO Myths more


The idea behind this was to check any given site's incoming and outgoing links. BUT - they had to be "quality" links! What do they consider to be a quality link?

For example, a website is owned by a wine manufacturer and they offer a selection of their products for sale on-line. They dedicate a couple of pages on their site to explain the process of wine-making, etcetera. Their web pages are "optimized" with the correct and relevant keywords and all seems fine - except that their pages do not contain any outbound links and only one inbound link from the owners brother's website - a site selling used cars.


According to the SEOs interviewed, technically speaking, a site such as this in the above example will not perform well on the major search engines, despite there being nothing apparently "wrong" with the website. They all basically said the same thing - the site needs to find "quality" link partners. In the above example, the site requires inbound links from say, directories that include wine manufacturers on their pages and perhaps even other wine manufacturers themselves. The same would apply to the site's outbound links.


The idea behind their thinking: One word: VISIBILITY. The more "quality" links a site has, the more "visible" it becomes. To use the above example, by becoming link partners with other wine manufacturers, the site begins to use the age-old theory of "strength in numbers" and is presented to the search engines as being a solid site with relevant links. In theory, up and up goes the page rank!


PS: The buzz in SEO circles points a finger firmly at the other search engines such as Yahoo and MSN following Google's lead to rewarding good linking with good result positions.

An article related to the topic of links and a recent study


Conclusion: Having quality links to a site is one of the most recent developments, yet it looks set to become the latest trend in achieving good ranking positions on search engines

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